Established entrepreneurs to budding startups, there’s something for almost everyone on our Exponential Impact bookshelf.  Our ever-growing reading list highlights foundational theories and groundbreaking ideas we find compelling, useful and thought provoking.  These books cover a wide-range of aspects of starting, scaling and succeeding in a startup environment. They are must-reads for our XI Accelerator entrepreneurs.

Burn the Business Plan, Carl J. Schramm

Burn the Business Plan punctures the myth of cool, tech-savvy twenty-something entrepreneurs with nothing to lose and capital to burn. Schramm’s guide is filled with stories of successful entrepreneurs who drew on real-life experience rather than academic coursework.  With tools and techniques, these stories will help get your big idea off the ground.

Burn the Business Plan

Crossing the Chasm, Geoffrey A. Moore

Moore shows that in the Technology Adoption Life Cycle, there is a vast chasm between early adopters and the early majority. While early adopters are willing to take risk for the advantage of being first, the early majority waits until they know the technology is validated to improve productivity. The challenge for innovators and marketers is to narrow this chasm and accelerate adoption across every segment of a business’ operations.

Dare to Lead, Brené Brown

Brown;s playbook is about developing brave leaders and courageous cultures. Daring leadership is a collection of four skill sets that are 100% teachable. It’s learning and practice that requires brave work, tough conversations and showing up with our whole hearts.

How Google Works, Eric Schmidt & Jonathan Rosenburg

In How Google Works, Schmidt and Rosenberg share their lessons learned while building Google.  They explain how technology has shifted the balance of power from companies to consumers. The only way to succeed in this ever-changing landscape is to create superior products and attract a new breed of multifaceted employees.

The Lean Startup, Eric Ries

In Lean Startup, Ries details a methodology for developing businesses and products, which aims to shorten product development cycles and rapidly discover if a proposed business model is viable. Startups that adopt a Lean methodology are more flexible and therefore more likely to succeed.

Measure what Matters, John Doerr

Doerr explains how to successfully implement OKR’s in your organization. Measure What Matters includes a broad range of first-person accounts that demonstrate the focus, ambition, and explosive growth that OKR’s spurred at many great organizations.

Measure What Matters

Scaling Up, Verne Harnish

Harnish and his team share practical tools and techniques for building an industry-dominating business. Scaling Up focuses on the four major decision areas every company must get right: People, Strategy, Execution, and Cash.

Venture Deals: Be Smarter than Your Lawyer and Venture Capitalist, Brad Feld & Jason Mendelson

Venture Deals dives deeply into how deals are constructed, why certain terms matter and what motivates venture capitalists to propose certain outcomes. Feld and Mendelson teach you how to develop a fundraising strategy that will be a win for all parties involved.