For millions of individuals and couples navigating fertility treatment, the journey can be overwhelming, emotional, and filled with uncertainty.
Questions don’t stop after a clinic appointment ends. Patients often find themselves searching online for answers, sorting through conflicting advice, and trying to navigate one of the most important experiences of their lives with limited support between visits.
Evyn White saw that challenge firsthand.
After years working across women’s health, fertility care, commercialization, and patient engagement, she recognized a growing gap affecting both patients and providers. Fertility patients often felt overwhelmed and unsupported throughout treatment, while clinics were struggling to keep up with increasing communication demands, administrative workloads, and growing patient volumes.
Rather than viewing these as separate problems, Evyn saw them as deeply connected.
“You can’t build meaningful solutions in fertility by only understanding one side,” says White, Co-Founder of Hera Health Tech. “The patient experience and clinic operations are deeply connected. If you only optimize for one, you usually create more friction for the other.”
That insight became the foundation for Hera Health Tech.
Building a More Connected Fertility Journey
Hera is an AI-powered fertility support platform designed to serve as a personalized, clinic-aligned companion throughout a patient’s fertility journey.
The platform provides structured education, treatment reminders, answers to common questions, and guidance grounded in clinic-specific protocols. Rather than replacing healthcare providers, Hera is designed to strengthen the relationship between patients and clinics by improving communication, clarity, and access to trusted information throughout treatment.
For fertility patients, the stakes are incredibly high. IVF and fertility treatments can be emotionally, physically, and financially demanding. Many patients leave appointments with additional questions that arise later, often turning to online forums, social media, or unverified sources for answers.
Meanwhile, clinics are working hard to deliver highly personalized care while managing operational complexity behind the scenes.
Hera aims to bridge that gap responsibly.
The platform is intentionally built around clinic-approved content, escalation pathways for concerning symptoms, and safeguards for patient-facing AI interactions. Its focus remains on education, support, and workflow reinforcement rather than medical decision-making.
Growing Through Exponential Impact
Like many founders, Evyn’s journey has involved constant learning, adaptation, and refinement.
Through participation in the Exponential Impact Accelerator in Fall of 2025, Hera evolved from an early-stage concept into an actively developing health technology company pursuing pilot implementations with fertility clinics internationally.
One of the most valuable aspects of the accelerator experience was the opportunity to learn alongside other founders.
“When you’re building something at an early stage, you can get stuck looking at the same problems from the same angle over and over,” says White. “Having other founders, mentors, and operators challenge your thinking and bring different perspectives was incredibly valuable. It helped us think differently, approach problems in new ways, and find solutions we may not have arrived at on our own.”
The accelerator helped Hera refine its market positioning, sharpen its communication strategy, and accelerate conversations with clinics, advisors, and potential partners.
More importantly, it provided access to a community of entrepreneurs who understood the realities of building a company from the ground up.
Advice for Other Founders
When asked what advice she would give aspiring entrepreneurs, Evyn’s response is simple.
“Start before you feel ready. I think a lot of founders, especially women, become their own biggest critics early on and wait for things to feel perfect before beginning. Don’t let self-doubt or comparison to someone else’s founder journey stop you from taking a chance and starting. There’s rarely a perfect time, and honestly, beginning is sometimes the hardest part.”
It’s advice she continues to follow herself.
Today, Hera Health Tech is expanding its advisor network, collaborating directly with fertility clinics, and preparing for pilot launches designed to improve the fertility experience for both patients and providers.
As fertility care continues to evolve, Hera’s mission remains unchanged: helping patients feel informed, supported, and connected throughout one of life’s most challenging journeys.
For Evyn White, the goal has never been to replace human care.
It’s to make that care more accessible, more consistent, and more compassionate for every patient who needs it.
